diff --git a/README.md b/README.md
index 6f91724..8d1439d 100644
--- a/README.md
+++ b/README.md
@@ -37,6 +37,7 @@ guardian:
     twitter: <TWITTER_USERNAME>
     github_org: <GITHUB_ORGANIZATION_NAME>
     github_repo: <GITHUB_REPOSITORY_NAME>
+    email_subscription_url: <EMAIL_SUBSCRIPTION_URL>
   tracking:
     google_analytics_code: <GOOGLE_ANANLYTICS_CODE>
     disqus_shortname: <DISQUS_SHORTNAME>
diff --git a/_config.yml b/_config.yml
index b696b2f..996070d 100644
--- a/_config.yml
+++ b/_config.yml
@@ -7,6 +7,7 @@ guardian:
     twitter: widendev
     github_org: widen
     github_repo: jekyll-theme-guardian
+    email_subscription_url: https://widen.com
   tracking:
     google_analytics_code:
     disqus_shortname:
diff --git a/_includes/footer.html b/_includes/footer.html
index e081c25..520742b 100644
--- a/_includes/footer.html
+++ b/_includes/footer.html
@@ -15,6 +15,9 @@
         <nav>
           <ul class="site-social-links inline">
               <li><a target="_blank" title="RSS Feed" href="/feed.xml" class="ion-social-rss"></a></li>
+              {% if site.guardian.social_links.email_subscription_url %}
+              <li><a target="_blank" title="Email Subscription" href="{{ site.guardian.social_links.email_subscription_url }}" class="ion-email-unread"></a></li>
+              {% endif %}
               <li><a target="_blank" title="GitHub" href="https://github.com/{{ site.guardian.social_links.github_org }}" class="ion-social-github"></a></li>
               <li><a target="_blank" title="Twitter" href="https://twitter.com/{{ site.guardian.social_links.twitter }}" class="ion-social-twitter"></a></li>
           </ul>