diff --git a/src/lib/acronyms/data.ts b/src/lib/acronyms/data.ts
index 94956a3..f780d0a 100644
--- a/src/lib/acronyms/data.ts
+++ b/src/lib/acronyms/data.ts
@@ -19,6 +19,7 @@ export const acronymMap: AcronymMap = {
   B2B: "Business to Business",
   B2C: "Business to Customer",
   CAC: "Customer Acquisition Cost",
+  CBN: "Conversational Buy Now",
   CCE: "Curation, Collection Engagement (outdated -- now Curatorial)",
   CLC: "Collector Live Chat (Chat for collectors on Artsy.net)",
   COA: "Certificate of Authenticity",
@@ -28,6 +29,7 @@ export const acronymMap: AcronymMap = {
     "Content Management System (cms.artsy.net; where Gallery partners update their profile)",
   CRT: "Collector Relations Team",
   CSAT: "Customer Satisfaction Rating",
+  CTA: "Call to Action",
   CTR: "Click Through Rate",
   CVP: "Core Value Proposition",
   CVR: "Conversion Rate",
@@ -56,6 +58,7 @@ export const acronymMap: AcronymMap = {
   LTM: "Last Twelve Months",
   LTV: "Lifetime value",
   MAU: "Monthly Active Users",
+  MOOAEA: "Make Offer on All Eligible Artworks",
   MSO: "Marketplace Strategy and Operations",
   MPC: "Monthly Partner Communication (Outdated Term; now Director’s Digest)",
   MQL: "Marketing Qualified Lead",