diff --git a/README.md b/README.md
index b1b6eb9..b367873 100644
--- a/README.md
+++ b/README.md
@@ -26,6 +26,8 @@ The project aims to increase understanding of the open source project and event
 
 ## Goal
 
+#### The goal of CHAOSS Badging is to measure the process, NOT the result
+
 The goal of the Diversity & Inclusion Badging Program is to encourage projects and events to obtain D&I badges for reasons of leadership, self-reflection, and self-improvement on issues critical to building the Internet as a social good.
 
 Here are the primary deliverables of the Diversity & Inclusion Badging Program: