diff --git a/README.md b/README.md
index c336082..0b86c38 100644
--- a/README.md
+++ b/README.md
@@ -110,7 +110,7 @@ The only rules are:
 
 1. Your factory must reopen the Cranky::Factory class
 2. Your factory method must return the object you wanted to create (or an array containing a collection of them)
-3. You can access the overrides passed in via options[:key]. (not really a rule!)
+3. You can access the overrides passed in via `options[:key]` or `fetch(:key)`. (not really a rule!)
 
 So for example to create a simple user factory...
 
@@ -120,11 +120,14 @@ class Cranky::Factory
 
   # Simple factory method to create a user instance, you would call this via crank(:user)
   def user
-    u       = User.new
-    u.name  = options[:name] || "Jimmy"                 # Use the passed in name if present, or the default
-    u.email = options[:email] || "jimmy#{n}@home.com"   # Give each user a unique email address
-    u.role  = options[:role] || "pleb"
-    u
+    User.new do |u|
+      u.name  = options[:name] || "Jimmy"                 # Use the passed in name if present, or the default
+      u.nickname  = fetch(:nickname, 'Silencer')          # Use the passed in nickname if present, or the default
+      u.phone  = fetch(:phone, 'phoneless')               # Use the passed in phone if present, or the default
+
+      u.email = fetch(:email) { "jimmy#{n}@home.com" }    # Give each user a unique email address
+      u.role  = fetch(:role, 'pleb')
+    end
   end
 
 end
@@ -144,12 +147,12 @@ class Cranky::Factory
   end
 
   def user
-    u         = User.new
-    u.name    = options[:name] || "Jimmy"
-    u.email   = options[:email] || "jimmy#{n}@home.com"
-    u.role    = options[:role] || "pleb"
-    u.address = default_address
-    u
+    User.new do |u|
+      u.name    = fetch(:name, "Jimmy")
+      u.email   = fetch(:email) { "jimmy#{n}@home.com" }
+      u.role    = fetch(:role, "pleb")
+      u.address = fetch(:address) { default_address }
+    end
   end
 
   # Create the address factory in the same way
@@ -175,12 +178,12 @@ You can pass additional arguments to your factories via the overrides hash...
 crank(:user, :new_address => true)
 
 def user
-  u         = User.new
-  u.name    = options[:name] || "Jimmy"
-  u.email   = options[:email] || "jimmy#{n}@home.com"
-  u.role    = options[:role] || "pleb"
-  u.address = options[:new_address] ? create(:address) : default_address
-  u
+  User.new do |u|
+    u.name    = fetch(:name, "Jimmy")
+    u.email   = fetch(:email) { "jimmy#{n}@home.com" }
+    u.role    = fetch(:role, "pleb")
+    u.address = options[:new_address] ? create(:address) : default_address
+  end
 end
 ~~~
 
@@ -190,12 +193,12 @@ You can use traits...
 crank(:user, traits: [:admin, :manager])
 
 def user
-  u         = User.new
-  u.name    = options[:name] || "Jimmy"
-  u.email   = options[:email] || "jimmy#{n}@home.com"
-  u.roles   = options[:roles] || []
-  u.address = options[:new_address] ? create(:address) : default_address
-  u
+  User.new do |u|
+    u.name    = fetch(:name, "Jimmy")
+    u.email   = fetch(:email) { "jimmy#{n}@home.com" }
+    u.role    = fetch(:role, "pleb")
+    u.address = options[:new_address] ? create(:address) : default_address
+  end
 end
 
 def apply_trait_admin_to_user(user)
diff --git a/lib/cranky/factory.rb b/lib/cranky/factory.rb
index 49dec89..4c6cd2c 100644
--- a/lib/cranky/factory.rb
+++ b/lib/cranky/factory.rb
@@ -84,6 +84,14 @@ def traits_for(factory_name)
       trait_methods.map {|m| regexp.match(m)[1] }
     end
 
+    def fetch(*args)
+      if block_given?
+        options.fetch(*args, &Proc.new)
+      else
+        options.fetch(*args)
+      end
+    end
+
     private
 
       def apply_traits(what, item)
diff --git a/spec/spec_helper.rb b/spec/spec_helper.rb
index 5679db6..551ac03 100644
--- a/spec/spec_helper.rb
+++ b/spec/spec_helper.rb
@@ -55,11 +55,11 @@ class Cranky::Factory
 
   def user_manually
     u = User.new
-    u.name = "Fred"
-    u.role = options[:role] || :user
-    u.unique = "value#{n}"
-    u.email = "fred@home.com"
-    u.address = Factory.build(:address)
+    u.name = fetch(:name, 'Fred')
+    u.role = fetch(:role) { :user }
+    u.unique = fetch(:unique) { "value#{n}" }
+    u.email = fetch(:email) { "fred@home.com" }
+    u.address = fetch(:address) { Factory.build(:address) }
     u.required_attr = true
     u
   end