diff --git a/src/api/api.js b/src/api/api.js
index 2d6b121af..f17b46ff9 100644
--- a/src/api/api.js
+++ b/src/api/api.js
@@ -476,6 +476,11 @@ class API {
     );
     return data;
   }
+
+  async getUserLocation() {
+    const { data } = await this.axiosInstance.get(`/location`);
+    return data;
+  }
 }
 
 const API_INSTANCE = new API({});
diff --git a/src/components/App/App.actions.js b/src/components/App/App.actions.js
index 433c19cc6..a3062fd69 100644
--- a/src/components/App/App.actions.js
+++ b/src/components/App/App.actions.js
@@ -1,10 +1,12 @@
+import API from '../../api';
 import {
   FINISH_FIRST_VISIT,
   UPDATE_DISPLAY_SETTINGS,
   UPDATE_NAVIGATION_SETTINGS,
   UPDATE_USER_DATA,
   DISABLE_TOUR,
-  ENABLE_ALL_TOURS
+  ENABLE_ALL_TOURS,
+  SET_UNLOGGED_USER_LOCATION
 } from './App.constants';
 
 export function updateDisplaySettings(payload = {}) {
@@ -46,3 +48,58 @@ export function updateUserData(userData) {
     userData
   };
 }
+
+export function setUnloggedUserLocation(location) {
+  return {
+    type: SET_UNLOGGED_USER_LOCATION,
+    location
+  };
+}
+
+export function updateLoggedUserLocation() {
+  return async (dispatch, getState) => {
+    const {
+      app: { userData }
+    } = getState();
+    if (!userData) return;
+    try {
+      const { id, location } = userData;
+      const APIGetAndUpdateLocation = async () => {
+        const { location: userLocation } = await API.updateUser({
+          id: id,
+          location: {}
+        });
+        return userLocation;
+      };
+
+      if (location) return;
+      const userLocation = await APIGetAndUpdateLocation();
+      if (userLocation) {
+        dispatch(updateUserData({ ...userData, location: userLocation }));
+        return;
+      }
+      throw new Error('unable to get location');
+    } catch {
+      console.error('error during localization of the logged user');
+    }
+  };
+}
+
+export function updateUnloggedUserLocation() {
+  return async (dispatch, getState) => {
+    const {
+      app: { unloggedUserLocation }
+    } = getState();
+    try {
+      if (unloggedUserLocation) return;
+      const location = await API.getUserLocation();
+      if (location) {
+        dispatch(setUnloggedUserLocation(location));
+        return;
+      }
+      throw new Error('unable to get location');
+    } catch {
+      console.error('error during localization of the unlogged user');
+    }
+  };
+}
diff --git a/src/components/App/App.constants.js b/src/components/App/App.constants.js
index 4aeaba8fd..003e2b8ab 100644
--- a/src/components/App/App.constants.js
+++ b/src/components/App/App.constants.js
@@ -7,6 +7,8 @@ export const UPDATE_DISPLAY_SETTINGS = 'cboard/App/UPDATE_DISPLAY_SETTINGS';
 export const UPDATE_NAVIGATION_SETTINGS =
   'cboard/App/UPDATE_NAVIGATION_SETTINGS';
 export const UPDATE_USER_DATA = 'cboard/App/UPDATE_USER_DATA';
+export const SET_UNLOGGED_USER_LOCATION =
+  'cboard/App/SET_UNLOGGED_USER_LOCATION';
 // language constants
 export const DEFAULT_LANG = 'en-US';
 export const APP_LANGS = [
diff --git a/src/components/App/App.container.js b/src/components/App/App.container.js
index 1bec320db..79d187001 100644
--- a/src/components/App/App.container.js
+++ b/src/components/App/App.container.js
@@ -10,6 +10,10 @@ import messages from './App.messages';
 import App from './App.component';
 import { DISPLAY_SIZE_STANDARD } from '../Settings/Display/Display.constants';
 
+import {
+  updateLoggedUserLocation,
+  updateUnloggedUserLocation
+} from '../App/App.actions';
 export class AppContainer extends Component {
   static propTypes = {
     /**
@@ -36,10 +40,23 @@ export class AppContainer extends Component {
   };
 
   componentDidMount() {
+    const localizeUser = () => {
+      const {
+        isLogged,
+        updateLoggedUserLocation,
+        updateUnloggedUserLocation
+      } = this.props;
+
+      if (isLogged) return updateLoggedUserLocation();
+      return updateUnloggedUserLocation();
+    };
+
     registerServiceWorker(
       this.handleNewContentAvailable,
       this.handleContentCached
     );
+
+    localizeUser();
   }
 
   handleNewContentAvailable = () => {
@@ -99,7 +116,9 @@ const mapStateToProps = state => ({
 });
 
 const mapDispatchToProps = {
-  showNotification
+  showNotification,
+  updateLoggedUserLocation,
+  updateUnloggedUserLocation
 };
 
 export default connect(
diff --git a/src/components/App/App.reducer.js b/src/components/App/App.reducer.js
index beed787f2..52fe57fa3 100644
--- a/src/components/App/App.reducer.js
+++ b/src/components/App/App.reducer.js
@@ -5,7 +5,8 @@ import {
   UPDATE_NAVIGATION_SETTINGS,
   UPDATE_USER_DATA,
   DISABLE_TOUR,
-  ENABLE_ALL_TOURS
+  ENABLE_ALL_TOURS,
+  SET_UNLOGGED_USER_LOCATION
 } from './App.constants';
 import { LOGIN_SUCCESS, LOGOUT } from '../Account/Login/Login.constants';
 import {
@@ -136,6 +137,11 @@ function appReducer(state = initialState, action) {
         ...state,
         userData: action.userData
       };
+    case SET_UNLOGGED_USER_LOCATION:
+      return {
+        ...state,
+        unloggedUserLocation: action.location
+      };
     default:
       return state;
   }