diff --git a/.gitignore b/.gitignore
new file mode 100644
index 0000000..e43b0f9
--- /dev/null
+++ b/.gitignore
@@ -0,0 +1 @@
+.DS_Store
diff --git a/README.md b/README.md
new file mode 100644
index 0000000..07b36c0
--- /dev/null
+++ b/README.md
@@ -0,0 +1,58 @@
+# Ansible Deployment Playbook
+
+An ansible playbook for deploying a WordPress site from a git repository.
+
+This is currently a proof of concept and likely isn't generic enough to work
+for most deployment processes. Feel free to fork it and adapt to your needs.
+
+We're using [Composer to manage the site stack](http://composer.rarst.net/recipe/site-stack) along with a [SatisPress](https://github.com/blazersix/satispress) instance to manage private packages. Only custom code is stored in site repository.
+
+The repository and node modules are cached in a workspace to speed up subsequent deployments.
+
+
+## Getting Started
+
+Install [Ansible](http://docs.ansible.com/intro_installation.html) then run the following commands:
+
+```sh
+# Clone this repository.
+git clone git@github.com:cedaro/ansible-deploy.git
+
+# Change to the cloned repository
+cd ansible-deploy
+
+# Run the deploy playbook using the testing inventory
+ansible-playbook -i testing deploy.yml
+```
+
+Running those commands will pull down an [example website](https://github.com/cedaro/website-example) and deploy it to your local machine at `/tmp/ansible-deploy`.
+
+
+## Next Steps
+
+* Create your own inventory using `group_vars/testing` and `roles/deploy/defaults/main.yml` for guidance.
+* Read through the tasks in `roles/deploy/tasks` to see what tasks are run.
+
+
+## Slack Integration
+
+The `slack-command-handler.php` file serves as a quick demonstration for using a [Slack slash command](https://api.slack.com/slash-commands) to call an Ansible playbook. The handler should be placed in a web-accessible location.
+
+After registering the command with Slack, a deployment can be kicked off from any channel with a command similar to the following:
+
+```
+/deploy production master
+```
+
+
+## Resources
+
+* [npm without sudo](https://github.com/sindresorhus/guides/blob/master/npm-global-without-sudo.md)
+
+
+## To Do
+
+* Deploy a specific commit, branch, or tag (should already be possible with `--extra-vars`)
+* Implement a rollback method
+* Clean up old releases
+* [Official deploy helper module](https://github.com/ansible/ansible-modules-extras/pull/110)
diff --git a/deploy.yml b/deploy.yml
new file mode 100644
index 0000000..e5bd499
--- /dev/null
+++ b/deploy.yml
@@ -0,0 +1,21 @@
+---
+- name: Deploy a repository
+  hosts: webservers
+
+  pre_tasks:
+    - slack:
+        token: "{{ slack_token }}"
+        msg: "Deploying `{{ branch }}` to {{ inventory_hostname }}..."
+      when: slack_token is defined
+
+    - set_fact:
+        releases_path: "{{ deploy_to }}/releases"
+        release_directory: "{{ lookup('pipe', 'date -u +%Y%m%d%H%M%S') }}"
+
+    - set_fact:
+        build_path: "{{ workspace }}/build-{{ release_directory }}"
+        cache_path: "{{ workspace }}/cache"
+        release_path: "{{ releases_path }}/{{ release_directory }}"
+
+  roles:
+    - { role: deploy }
diff --git a/group_vars/testing b/group_vars/testing
new file mode 100644
index 0000000..8ee89bb
--- /dev/null
+++ b/group_vars/testing
@@ -0,0 +1,60 @@
+---
+##
+# The git repository and branch to deploy.
+##
+
+repository: https://github.com/cedaro/example-website.git
+branch: master
+
+
+##
+# Path where the repository is cached and the application is built.
+#
+# Creates the following paths:
+#
+# Repository cache: {{ workspace }}/cache
+# Release build:    {{ workspace }}/build-20150709100000
+##
+
+workspace: /tmp/ansible-deploy/workspace
+
+
+##
+# Path where the application should be deployed.
+#
+# Creates the following paths:
+#
+# Active version:   {{ deploy_to }}/current
+# All releases:     {{ deploy_to }}/releases
+# Deployed release: {{ deploy_to }}/releases/20150709100000
+# Log file:         {{ deploy_to }}/deploy.log
+##
+
+deploy_to: /tmp/ansible-deploy
+
+##
+# A list of files to exclude from the deployment.
+##
+
+excludes:
+  - .editorconfig
+  - .git
+  - .gitignore
+  - composer.json
+  - composer.lock
+  - config
+  - Gruntfile.js
+  - node_modules
+  - package.json
+  - README.md
+  - wordpress/wp-content
+
+
+##
+# Add a Slack Incoming Webhook token to send notifications when a deploy begins
+# and finishes.
+#
+# https://api.slack.com/incoming-webhooks
+##
+
+#slack_token:
diff --git a/roles/deploy/defaults/main.yml b/roles/deploy/defaults/main.yml
new file mode 100644
index 0000000..91ab7db
--- /dev/null
+++ b/roles/deploy/defaults/main.yml
@@ -0,0 +1,24 @@
+---
+respository:
+branch: master
+
+workspace: /tmp/ansible-deploy/workspace
+deploy_to: /tmp/ansible-deploy/deploy_to
+
+composer_no_dev: yes
+grunt_path: grunt
+grunt_task: ""
+slack_token: ""
+
+excludes: []
+symlinks: []
+
+default_symlinks:
+  - src: shared/object-cache.php
+    dest: content/object-cache.php
+  - src: shared/blogs.dir
+    dest: content/blogs.dir
+  - src: shared/cache
+    dest: content/cache
+  - src: shared/uploads
+    dest: content/uploads
diff --git a/roles/deploy/tasks/build.yml b/roles/deploy/tasks/build.yml
new file mode 100644
index 0000000..cfde5f3
--- /dev/null
+++ b/roles/deploy/tasks/build.yml
@@ -0,0 +1,41 @@
+---
+- name: Clone the repository
+  git:
+    repo="{{ repository }}"
+    dest="{{ cache_path }}"
+    accept_hostkey=yes
+    version={{ branch }}
+    force=yes
+  register: git_clone_result
+
+- name: Install npm dependencies
+  npm:
+    path="{{ cache_path }}"
+    production=yes
+
+- name: Create the build directory
+  file: path="{{ build_path }}" state=directory
+
+- name: Copy the project to the build directory
+  synchronize:
+    src="{{ cache_path }}/"
+    dest="{{ build_path }}/"
+    rsync_opts=--exclude=.git
+  delegate_to: "{{ inventory_hostname }}"
+
+- name: Install Composer dependencies
+  composer:
+    command=install
+    working_dir="{{ build_path }}"
+    no_dev={{ composer_no_dev }}
+    optimize_autoloader=yes
+
+- name: Run Grunt build task
+  command: "{{ grunt_path }} {{ grunt_task }}"
+  args:
+    chdir: "{{ build_path }}"
+  when: grunt_task != ""
+
+- name: Remove excluded files
+  file: path="{{ build_path }}/{{ item }}" state=absent
+  with_items: excludes
diff --git a/roles/deploy/tasks/deploy.yml b/roles/deploy/tasks/deploy.yml
new file mode 100644
index 0000000..d6382a3
--- /dev/null
+++ b/roles/deploy/tasks/deploy.yml
@@ -0,0 +1,8 @@
+- name: Move the build directory to the release path
+  command: "mv {{ build_path }} {{ release_path }}"
+
+- name: Make it live
+  file:
+    src="{{ release_path }}"
+    path="{{ deploy_to }}/current"
+    state=link
diff --git a/roles/deploy/tasks/log.yml b/roles/deploy/tasks/log.yml
new file mode 100644
index 0000000..76d16b1
--- /dev/null
+++ b/roles/deploy/tasks/log.yml
@@ -0,0 +1,11 @@
+---
+- name: Log the deployment
+  lineinfile:
+    dest="{{ deploy_to}}/deploy.log"
+    line="{{ ansible_date_time.iso8601 }} - Deployed {{ branch }} (commit {{ git_clone_result.after }}) to {{ release_path }} on {{ inventory_hostname }}"
+    create=yes
+
+- slack:
+    token: "{{ slack_token }}"
+    msg: "Finished deploying `{{ branch }}` to {{ inventory_hostname }}."
+  when: slack_token != ""
diff --git a/roles/deploy/tasks/main.yml b/roles/deploy/tasks/main.yml
new file mode 100644
index 0000000..baf86d4
--- /dev/null
+++ b/roles/deploy/tasks/main.yml
@@ -0,0 +1,6 @@
+---
+- include: setup.yml
+- include: build.yml
+- include: shared.yml
+- include: deploy.yml
+- include: log.yml
diff --git a/roles/deploy/tasks/setup.yml b/roles/deploy/tasks/setup.yml
new file mode 100644
index 0000000..583a963
--- /dev/null
+++ b/roles/deploy/tasks/setup.yml
@@ -0,0 +1,8 @@
+- name: Ensure the workspace exists
+  file: path="{{ workspace }}" state=directory
+
+- name: Ensure the releases directory exists
+  file: path="{{ releases_path }}" state=directory
+
+- name: Ensure the shared directory exists
+  file: path="{{ deploy_to }}/shared" state=directory
diff --git a/roles/deploy/tasks/shared.yml b/roles/deploy/tasks/shared.yml
new file mode 100644
index 0000000..9a6d9f7
--- /dev/null
+++ b/roles/deploy/tasks/shared.yml
@@ -0,0 +1,24 @@
+---
+- name: Check for wp-config.php in shared directory
+  stat: path="{{ deploy_to }}/shared/wp-config.php"
+  register: config_stat
+
+- name: Copy wp-config.php to the build directory
+  synchronize:
+    src="{{ deploy_to }}/shared/wp-config.php"
+    dest="{{ build_path }}/wp-config.php"
+  delegate_to: "{{ inventory_hostname }}"
+  when: config_stat.stat.exists
+
+- name: Check for shared files and directories
+  stat: path="{{ deploy_to }}/{{ item.src }}"
+  register: shared_stat
+  with_items: default_symlinks | union(symlinks)
+
+- name: Create shared symlinks
+  file:
+    src="{{ deploy_to }}/{{ item.item.src }}"
+    path="{{ build_path }}/{{ item.item.dest }}"
+    state=link
+  when: item.stat.exists
+  with_items: shared_stat.results
diff --git a/slack-command-handler.php b/slack-command-handler.php
new file mode 100644
index 0000000..1c6bbe8
--- /dev/null
+++ b/slack-command-handler.php
@@ -0,0 +1,48 @@
+<?php
+/**
+ * Slack slash command handler.
+ *
+ * Receives a payload from a slash command and calls an Ansible playbook. This
+ * should be placed in a web-accessible location and registered with Slack.
+ *
+ * @link https://api.slack.com/slash-commands
+ */
+
+define( 'SLACK_TOKEN',            '' );
+define( 'ANSIBLE_INVENTORY_PATH', '/srv/www/ansible' );
+define( 'ANSIBLE_PLAYBOOK_PATH',  '/srv/www/ansible' );
+
+// Ensure this is a POST request with a valid token.
+if ( empty( $_POST['token'] ) || SLACK_TOKEN !== $_POST['token'] ) {
+	exit( 1 );
+}
+
+// @todo Consider validating users here.
+
+list( $environment, $branch ) = explode( ' ', $_POST['text'] );
+
+// Validate the environment.
+$environments = array( 'production', 'staging' );
+if ( ! in_array( $environment, $environments ) ) {
+	exit( 'Invalid environment. Choose `production` or `staging`.' );
+}
+
+// Sanitize the branch to deploy.
+if ( 'production' === $environment ) {
+	$branch = 'production';
+} elseif ( empty( $branch ) ) {
+	$branch = 'staging';
+}
+
+// Connection details are managed in Ansible inventory.
+$command = sprintf(
+	'sudo -H -u deploy /usr/bin/ansible-playbook -i %1$s/%2$s%3$s %4$s/deploy.yml',
+	rtrim( ANSIBLE_INVENTORY_PATH, '/' )
+	$environment,
+	'staging' === $environment ? ' -c local' : '',
+	rtrim( ANSIBLE_PLAYBOOK_PATH, '/' )
+);
+
+set_time_limit( 0 );
+exec( escapeshellcmd( $command ), $output );
+exit( 0 );
diff --git a/testing b/testing
new file mode 100644
index 0000000..41cf439
--- /dev/null
+++ b/testing
@@ -0,0 +1,5 @@
+[webservers]
+localhost ansible_connection=local
+
+[testing:children]
+webservers