diff --git a/CHANGELOG.md b/CHANGELOG.md
index 4335ee0382..6be929f35e 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -894,7 +894,7 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 
 ### Added
 
-- Applications array with AvalancheMQ version added to /api/nodes response
+- Applications array with LavinMQ version added to /api/nodes response
 
 ## [0.8.4] - 2019-09-18
 
diff --git a/NOTICE b/NOTICE
index e027aa334c..21989fef9b 100644
--- a/NOTICE
+++ b/NOTICE
@@ -1,7 +1,7 @@
-AvalancheMQ
+LavinMQ
 Copyright 2018 84codes AB.
 
 This product includes software developed at
 84codes AB (https://www.84codes.com/).
 
-AvalancheMQ is a trademark of 84codes AB
+LavinMQ is a trademark of 84codes AB
diff --git a/README.md b/README.md
index 937e15cab1..1621c78cd7 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,6 @@
 [![Build Status](https://github.com/cloudamqp/avalanchemq/workflows/CI/badge.svg?branch=main)](https://github.com/cloudamqp/avalanchemq/actions)
 
-# ![AvalancheMQ](static/img/logo-avalanche-mq-black.png)
+# ![LavinMQ](static/img/logo-lavinmq.png)
 
 A message queue server that implements the AMQP 0-9-1 protocol.
 Written in [Crystal](https://crystal-lang.org/).
@@ -22,7 +22,7 @@ and about 1000 bindings/second to durable queues.
 
 ## Implementation
 
-AvalancheMQ is written in [Crystal](https://crystal-lang.org/), a modern
+LavinMQ is written in [Crystal](https://crystal-lang.org/), a modern
 language built on the LLVM, that has a Ruby-like syntax, uses an event loop
 library for IO, is garbage collected, adopts a CSP-like [concurrency
 model](https://crystal-lang.org/docs/guides/concurrency.html) and compiles down
@@ -125,7 +125,7 @@ Currently missing features
 
 ### Known differences to other AMQP servers
 
-There are a few edge-cases that are handled a bit differently in AvalancheMQ compared to other AMQP servers.
+There are a few edge-cases that are handled a bit differently in LavinMQ compared to other AMQP servers.
 
 * Messages being rejected and requeued with TTL 0 is delivered to consumers if there are any, not expired
 * When comparing queue/exchange/binding arguments all number types (e.g. 10 and 10.0) are considered equivalent
@@ -259,7 +259,7 @@ on how to install Crystal.
 
 ## Usage
 
-AvalancheMQ only requires one argument, and it's a path to a data directory:
+LavinMQ only requires one argument, and it's a path to a data directory:
 
 `avalanchemq -D /var/lib/avalanchemq`
 
@@ -337,4 +337,4 @@ The software is licensed under the [Apache License 2.0](LICENSE).
 
 Copyright 2018-2021 84codes AB
 
-AvalancheMQ is a trademark of 84codes AB
+LavinMQ is a trademark of 84codes AB
diff --git a/SECURITY.md b/SECURITY.md
index 40bf58b3a9..5c190d4667 100644
--- a/SECURITY.md
+++ b/SECURITY.md
@@ -2,13 +2,13 @@
 
 ## Supported Versions
 
-We typically only support the latest release of AvalancheMQ for maintenance updates,
-but depending on the nature of the security issue we may issue hotfixes for arbitrarily earlier versions of AvalancheMQ.
+We typically only support the latest release of LavinMQ for maintenance updates,
+but depending on the nature of the security issue we may issue hotfixes for arbitrarily earlier versions of LavinMQ.
 
 ## Reporting a Vulnerability
 
 If you discover any issue regarding security, please disclose the information responsibly by
-sending an email to security@avalanchemq.com and not by creating a GitHub issue.
+sending an email to security@lavinmq.com and not by creating a GitHub issue.
 We'll get back to you ASAP and work with you to confirm and plan a fix for the issue.
 
 Please note that we do not currently offer a bug bounty program.
diff --git a/static/img/logo-lavinmq.png b/static/img/logo-lavinmq.png
new file mode 100644
index 0000000000..b04dc98813
Binary files /dev/null and b/static/img/logo-lavinmq.png differ