diff --git a/mag/experiment.py b/mag/experiment.py
index 1ec66e1..63dfd0e 100644
--- a/mag/experiment.py
+++ b/mag/experiment.py
@@ -27,7 +27,7 @@ class Experiment:
 
     def __init__(self, config=None, resume_from=None,
                  logfile_name="log", experiments_dir="./experiments",
-                 implicit_resuming=False):
+                 implicit_resuming=False, experiment_name=None):
         """Create a new Experiment instance.
 
         Args:
@@ -42,8 +42,12 @@ def __init__(self, config=None, resume_from=None,
             experiments_dir: str, a path where experiment will be saved
             implicit_resuming: bool, whether to allow resuming
                 even if experiment already exists
+            experiment_name: str
+                a custom experiment name that is used instead of one
+                generated from config parameters
         """
 
+        self._custom_experiment_name = experiment_name
         self.experiments_dir = experiments_dir
         self.logfile_name = logfile_name
 
@@ -139,7 +143,8 @@ def _infer_experiments_dir(self, experiment_directory):
 
     @property
     def experiment_dir(self):
-        return os.path.join(self.experiments_dir, self.config.identifier)
+        experiment_name = self._custom_experiment_name or self.config.identifier
+        return os.path.join(self.experiments_dir, experiment_name)
 
     @property
     def config_file(self):
diff --git a/tests/test_experiment.py b/tests/test_experiment.py
index 953b481..3b28648 100644
--- a/tests/test_experiment.py
+++ b/tests/test_experiment.py
@@ -47,6 +47,20 @@ def test_experiment_initialization(nested_dict_config, tmpdir):
     assert config.to_dict() == nested_dict_config
 
 
+def test_experiment_initialization_with_custom_name(nested_dict_config, tmpdir):
+
+    experiments_dir = tmpdir.join("experiments").strpath
+
+    experiment = Experiment(
+        nested_dict_config,
+        experiments_dir=experiments_dir,
+        experiment_name="custom"
+    )
+
+    assert os.path.isdir(os.path.join(experiments_dir, "custom"))
+    assert os.path.isfile(os.path.join(experiments_dir, "custom", "config.json"))
+
+
 def test_experiment_restoration(nested_dict_config, tmpdir):
 
     experiments_dir = tmpdir.join("experiments").strpath