diff --git a/.changeset/few-points-do.md b/.changeset/few-points-do.md
new file mode 100644
index 000000000..1c3f1c1fc
--- /dev/null
+++ b/.changeset/few-points-do.md
@@ -0,0 +1,5 @@
+---
+"gatsby-source-strapi": patch
+---
+
+No need for JSON.stringify when results are already String
diff --git a/packages/gatsby-source-strapi/src/fetch.js b/packages/gatsby-source-strapi/src/fetch.js
index 5dc82e525..84b477a3a 100644
--- a/packages/gatsby-source-strapi/src/fetch.js
+++ b/packages/gatsby-source-strapi/src/fetch.js
@@ -37,8 +37,8 @@ export const fetchEntity = async ({ endpoint, queryParams, uid, pluginOptions },
 
   try {
     reporter.info(
-      `Starting to fetch data from Strapi - ${options.url} with ${JSON.stringify(
-        options.paramsSerializer(options.params)
+      `Starting to fetch data from Strapi - ${options.url} with ${options.paramsSerializer(
+        options.params
       )}`
     );
 
@@ -120,8 +120,8 @@ export const fetchEntities = async ({ endpoint, queryParams, uid, pluginOptions
 
   try {
     reporter.info(
-      `Starting to fetch data from Strapi - ${options.url} with ${JSON.stringify(
-        options.paramsSerializer(options.params)
+      `Starting to fetch data from Strapi - ${options.url} with ${options.paramsSerializer(
+        options.params
       )}`
     );
 
@@ -151,9 +151,9 @@ export const fetchEntities = async ({ endpoint, queryParams, uid, pluginOptions
         };
 
         reporter.info(
-          `Starting to fetch page ${page} from Strapi - ${fetchOptions.url} with ${JSON.stringify(
-            options.paramsSerializer(fetchOptions.params)
-          )}`
+          `Starting to fetch page ${page} from Strapi - ${
+            fetchOptions.url
+          } with ${options.paramsSerializer(fetchOptions.params)}`
         );
 
         try {