diff --git a/_2018-03/AMCONF_Event_report.md b/_2018-03/AMCONF_Event_report.md index 65c08cdc..2f54782e 100644 --- a/_2018-03/AMCONF_Event_report.md +++ b/_2018-03/AMCONF_Event_report.md @@ -32,7 +32,7 @@ Concurrently, Jiri Kofranek's team from Charles University offered a 1 day works ## The Main Event! We had the pleasure of having two amazing keynotes from two unique perspectives. -The first keynote was given by Dr. John F. Mckibben of Proctor and Gamble on "Simulation Led Innovation at Proter & Gamble". P&G is one of America's major source of "consumer packaged goods", think about toiletries, shampoo, and yes, toilet paper! +The first keynote was given by Dr. John F. Mckibben of Procter & Gamble on "Simulation Led Innovation at Procter & Gamble". P&G is one of America's major source of "consumer packaged goods", think about toiletries, shampoo, and yes, toilet paper! The talk was an exciting expose of how simulation is enabling massive innovation possibilities with lower costs as compared to previous conventional prototyping approaches. Most importantly, Dr. Mckibben made a case that beyond mastering technology, to truly take advantage of modeling & simulation approaches, any business will need to change their mindset: the entire life cycle of digital assets (our models and simulators), needs to become as important of the physical assets. This aspect really struck a chord with me, as the world continues with the trend of digitalization - from smart homes to smart grids -, our "digital twins" will become a crucial part of our society, and as one of the world's premier community of modeling and simulation experts, bringing this message out is an important role we can play. The second keynote was given by Dr. Hilding Elmqvist, CEO of Mogram AB, and most importantly, the pioneer of Modelica. The talk "Modelica - History, State, Needs, Trends, and Possibilities" was an entire educational experience of its own. From the early challenges that Dr. Elmqvist faced with limited hardware, to the **universe of opportunities** that can be enabled with Modelica technologies, this talk made me learn, think and even laugh! To illustrate the point of evolution of the technology and current needs (i.e. self-driving cars), Dr. Elmqvist showed how he used a web-based tool to develop a Modelica model while letting his Tesla drive for him in the road; luckily, this was not illegal in Sweden when he recorded it!