Arrows by Any Other Name

[grantburgesspdx]

http://fromindustrialdesign.com/

I don't get it. Am I supposed to scroll up or click and then look up? Wait. Now I'm supposed to go the right? Also, stop jerking the scrolling around. ALSO, are those plates in the snow? What am I looking at? Is there some trend in industrial design where I'm supposed to be upset when I'm done looking at stuff? ALSO why did you go with a creepy Polaroid for every photo?

I specifically tried to look at websites that incorporated scrolling in a unique way because, in general, I'm not a huge fan of scrolling. I love scroll-free, almost-app-like websites that allow you to access everything on the site without having to search for it, scroll around, or load up another page. This website is exactly why. I feel like it's wildly flinging me around to look at god-knows-what. Did you know there's a twirl-down menu in the upper-right? I didn't. This website makes me uncomfortable.