diff --git a/packages/nuemark/src/render.js b/packages/nuemark/src/render.js
index 708a02af..80998985 100644
--- a/packages/nuemark/src/render.js
+++ b/packages/nuemark/src/render.js
@@ -125,7 +125,7 @@ const renderer = {
     const rich = parseHeading(html)
 
     delete plain.text
-    const a = elem('a', { href: `#${plain.id}`, title: `Permlink for '${title}'` })
+    const a = elem('a', { href: `#${plain.id}`, title: title })
     return elem(`h${level}`, plain, a + rich.text)
   },