diff --git a/coverage.conf b/.coveragerc
similarity index 59%
rename from coverage.conf
rename to .coveragerc
index 685a7383b..fb5d8b860 100644
--- a/coverage.conf
+++ b/.coveragerc
@@ -9,9 +9,13 @@ exclude_lines =
     pragma: no cover
     if __name__ == .__main__.:
 
+# General support infrastructure (third-party libs, testing machinery)
+# that we don't bother covering.
 omit =
     */__main__.py
     llvmlite/enum.py
     llvmlite/six.py
+    llvmlite/_version.py
+    llvmlite/tests/customize.py
 
 [html]
diff --git a/run_coverage.py b/run_coverage.py
index c2dd35291..d0d0fec82 100644
--- a/run_coverage.py
+++ b/run_coverage.py
@@ -20,7 +20,7 @@
     # otherwise some lines will be missed.
     config_file = os.path.join(
         os.path.dirname(os.path.dirname(__file__)),
-        'coverage.conf')
+        '.coveragerc')
     os.environ['COVERAGE_PROCESS_START'] = config_file
     cov = coverage.coverage(config_file=config_file)
     cov.start()