diff --git a/redis_benchmarks_specification/__runner__/args.py b/redis_benchmarks_specification/__runner__/args.py
index 02ae79b..7df0fef 100644
--- a/redis_benchmarks_specification/__runner__/args.py
+++ b/redis_benchmarks_specification/__runner__/args.py
@@ -1,6 +1,7 @@
 import argparse
 
 from redis_benchmarks_specification.__common__.env import (
+    SPECS_PATH_SETUPS,
     SPECS_PATH_TEST_SUITES,
     DATASINK_RTS_HOST,
     DATASINK_RTS_PORT,
@@ -40,6 +41,12 @@ def create_client_runner_args(project_name):
         default=SPECS_PATH_TEST_SUITES,
         help="Test suites folder, containing the different test variations",
     )
+    parser.add_argument(
+        "--setups-folder",
+        type=str,
+        default=SPECS_PATH_SETUPS,
+        help="Setups folder, containing the build environment variations sub-folder that we use to trigger different build artifacts",
+    )
     parser.add_argument(
         "--test",
         type=str,
diff --git a/redis_benchmarks_specification/__runner__/runner.py b/redis_benchmarks_specification/__runner__/runner.py
index 3929d7b..7f9be6a 100644
--- a/redis_benchmarks_specification/__runner__/runner.py
+++ b/redis_benchmarks_specification/__runner__/runner.py
@@ -55,6 +55,11 @@
 )
 from redis_benchmarks_specification.__runner__.args import create_client_runner_args
 
+from redis_benchmarks_specification.__setups__.data_collection_tools import (
+    get_tools,
+    start_tools_if_required,
+)
+
 
 def main():
     _, _, project_version = populate_with_poetry_data()
@@ -91,6 +96,15 @@ def main():
         )
     )
 
+    tools_folder = os.path.abspath(args.setups_folder + "/data-collection-tools")
+    logging.info("Using tools folder dir {}".format(tools_folder))
+    tools_files = get_tools(tools_folder)
+    logging.info(
+        "There are a total of {} tools in folder {}".format(
+            len(tools_files), tools_folder
+        )
+    )
+
     datasink_conn = None
     if args.datasink_push_results_redistimeseries:
         logging.info(
@@ -157,8 +171,9 @@ def main():
         testsuite_spec_files,
         {},
         running_platform,
+        tools_files,
         profilers_enabled,
-        profilers_list,
+        profilers_list, 
         tls_enabled,
         tls_skip_verify,
         tls_cert,
@@ -221,6 +236,7 @@ def process_self_contained_coordinator_stream(
     testsuite_spec_files,
     topologies_map,
     running_platform,
+    tools_files, 
     profilers_enabled=False,
     profilers_list=[],
     tls_enabled=False,
@@ -439,6 +455,12 @@ def process_self_contained_coordinator_stream(
                         profiler_frequency,
                         profiler_call_graph_mode,
                     )
+
+                    # start data collection
+                    start_tools_if_required(
+                        tools_files
+                    )
+
                     logging.info(
                         "Using docker image {} as benchmark client image (cpuset={}) with the following args: {}".format(
                             client_container_image,
diff --git a/redis_benchmarks_specification/__self_contained_coordinator__/self_contained_coordinator.py b/redis_benchmarks_specification/__self_contained_coordinator__/self_contained_coordinator.py
index 9361a24..52a1a8a 100644
--- a/redis_benchmarks_specification/__self_contained_coordinator__/self_contained_coordinator.py
+++ b/redis_benchmarks_specification/__self_contained_coordinator__/self_contained_coordinator.py
@@ -66,6 +66,10 @@
     restore_build_artifacts_from_test_details,
 )
 from redis_benchmarks_specification.__setups__.topologies import get_topologies
+from redis_benchmarks_specification.__setups__.data_collection_tools import (
+    get_tools,
+    start_tools_if_required,
+)
 
 
 def main():
@@ -112,6 +116,15 @@ def main():
         )
     )
 
+    tools_folder = os.path.abspath(args.setups_folder + "/data-collection-tools")
+    logging.info("Using tools folder dir {}".format(tools_folder))
+    tools_files = get_tools(tools_folder)
+    logging.info(
+        "There are a total of {} tools in folder {}".format(
+            len(tools_files), tools_folder
+        )
+    )
+
     logging.info(
         "Reading event streams from: {}:{} with user {}".format(
             args.event_stream_host, args.event_stream_port, args.event_stream_user
@@ -213,6 +226,7 @@ def main():
             testsuite_spec_files,
             topologies_map,
             running_platform,
+            tools_files,
             profilers_enabled,
             profilers_list,
             grafana_profile_dashboard,
@@ -260,6 +274,7 @@ def self_contained_coordinator_blocking_read(
     testsuite_spec_files,
     topologies_map,
     platform_name,
+    tools_files,
     profilers_enabled,
     profilers_list,
     grafana_profile_dashboard="",
@@ -302,6 +317,7 @@ def self_contained_coordinator_blocking_read(
             testsuite_spec_files,
             topologies_map,
             platform_name,
+            tools_files,
             profilers_enabled,
             profilers_list,
             grafana_profile_dashboard,
@@ -369,6 +385,7 @@ def process_self_contained_coordinator_stream(
     testsuite_spec_files,
     topologies_map,
     running_platform,
+    tools_files,
     profilers_enabled=False,
     profilers_list=[],
     grafana_profile_dashboard="",
@@ -614,6 +631,11 @@ def process_self_contained_coordinator_stream(
                                 profiler_call_graph_mode,
                             )
 
+                            # start data collection tools
+                            start_tools_if_required(
+                                tools_files
+                            )
+
                             logging.info(
                                 "Using docker image {} as benchmark client image (cpuset={}) with the following args: {}".format(
                                     client_container_image,
diff --git a/redis_benchmarks_specification/__setups__/data_collection_tools.py b/redis_benchmarks_specification/__setups__/data_collection_tools.py
new file mode 100644
index 0000000..5f9dcf3
--- /dev/null
+++ b/redis_benchmarks_specification/__setups__/data_collection_tools.py
@@ -0,0 +1,34 @@
+import logging
+import pathlib
+import yaml
+import subprocess
+import os
+
+
+def get_tools(tools_folder):
+    files = pathlib.Path(tools_folder).glob("*.yml")
+    files = [str(x) for x in files]
+    logging.info(
+        "Running tools: {}".format(
+            " ".join([str(x) for x in files])
+        )
+    )
+    return files
+
+def start_tools_if_required(tools_files):
+    logging.info(
+        "Running tools: {}".format(
+            " ".join([str(x) for x in tools_files])
+        )
+    )
+    for tool_file in tools_files:
+        with open(tool_file) as stream:
+            tool_config = yaml.safe_load(stream)
+            command = tool_config["command"]
+
+            # Launch the tool in a background process
+            tool_output = subprocess.Popen(command)
+
+            #tool_output = os.popen(command)
+            # output = tool_output.read()
+            logging.info(tool_output)
diff --git a/redis_benchmarks_specification/setups/data-collection-tools/pcm-memory.yml b/redis_benchmarks_specification/setups/data-collection-tools/pcm-memory.yml
new file mode 100644
index 0000000..095a813
--- /dev/null
+++ b/redis_benchmarks_specification/setups/data-collection-tools/pcm-memory.yml
@@ -0,0 +1,6 @@
+version: 0.1
+name: pcm-memory 
+description: "Memory latency and bandwidth monitoring"
+command: "pcm-memory"
+env:
+  PCM_IGNORE_ARCH_PERFMON: "1"
\ No newline at end of file