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2018-10-23

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Week 30 - Horror Movies and Profit

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"Horror movies get nowhere near as much draw at the box office as the big-time summer blockbusters or action/adventure movies — the horror genre accounts for only 3.7 percent of the total box-office haul this year — but there's a huge incentive for studios to continue pushing them out.

The return-on-investment potential for horror movies is absurd.

For example, "Paranormal Activity" was made for $450,000 and pulled in $194 million — 431 times the original budget. That's an extreme, I-invested-in-Microsoft-when-Bill-Gates-was-working-in-a-garage case, but it's not rare. And that's what makes horror such a compelling genre to produce."

Quote from Walt Hickey for fivethirtyeight article.

Data Dictionary

Data from the-numbers.com

Header Description
release_date month-day-year
movie Movie title
production_budget Money spent to create the film
domestic_gross Gross revenue from USA
worldwide_gross Gross worldwide revenue
distributor The distribution company
mpaa_rating Appropriate age rating by the US-based rating agency
genre Film category

Want to dive further?

Check out the boxoffice package!

boxoffice() is a simple package to get information about daily box office results of movies. It scrapes the webpages of either http://www.boxofficemojo.com or https://www.the-numbers.com/ for this information. The data it returns are the following:

  1. Movie name
  2. The studio that produced that movie
  3. The daily gross
  4. Daily percent change in gross
  5. Number of theaters it is playing in
  6. Average gross per theater (result of 4 / result of 5)
  7. Gross-to-date
  8. How many days the movie has been playing
  9. The date of the data