diff --git a/_redirects b/_redirects
new file mode 100644
index 0000000..733a6b4
--- /dev/null
+++ b/_redirects
@@ -0,0 +1,4 @@
+https://principles.tidyverse.org/* https://design.tidyverse.org/:splat 301!
+
+# Optional: Redirect default Netlify subdomain to primary domain
+https://gallant-minsky-15c9e2.netlify.com/* https://design.tidyverse.org/:splat 301!
\ No newline at end of file