diff --git a/CHANGELOG.rst b/CHANGELOG.rst
index 0afaf9872d5..14810d7057e 100644
--- a/CHANGELOG.rst
+++ b/CHANGELOG.rst
@@ -7,6 +7,9 @@ Note that ``PHAB_ID=#`` and ``RB_ID=#`` correspond to associated messages in com
 Unreleased
 ----------
 
+19.12.0
+-------
+
 New Features
 ~~~~~~~~~~~~
 
diff --git a/README.md b/README.md
index a84f3997d77..9513b5763d2 100644
--- a/README.md
+++ b/README.md
@@ -5,7 +5,7 @@
 
 # Finagle
 
-[![Build status](https://travis-ci.org/twitter/finagle.svg?branch=develop)](https://travis-ci.org/twitter/finagle)
+[![Build status](https://travis-ci.org/twitter/finagle.svg?branch=master)](https://travis-ci.org/twitter/finagle)
 [![Codecov](https://codecov.io/gh/twitter/finagle/branch/develop/graph/badge.svg)](https://codecov.io/gh/twitter/finagle)
 [![Project status](https://img.shields.io/badge/status-active-brightgreen.svg)](#status)
 [![Gitter](https://badges.gitter.im/twitter/finagle.svg)](https://gitter.im/twitter/finagle?utm_source=badge&utm_medium=badge&utm_campaign=pr-badge)
diff --git a/build.sbt b/build.sbt
index 7fd581c98a6..59fa62ed10c 100644
--- a/build.sbt
+++ b/build.sbt
@@ -2,7 +2,7 @@ import Tests._
 import scoverage.ScoverageKeys
 
 // All Twitter library releases are date versioned as YY.MM.patch
-val releaseVersion = "19.12.0-SNAPSHOT"
+val releaseVersion = "19.12.0"
 
 val libthriftVersion = "0.10.0"
 
diff --git a/doc/src/sphinx/code/client-server-anatomy/build.sbt b/doc/src/sphinx/code/client-server-anatomy/build.sbt
index d0458c94c78..2b91726c4d1 100644
--- a/doc/src/sphinx/code/client-server-anatomy/build.sbt
+++ b/doc/src/sphinx/code/client-server-anatomy/build.sbt
@@ -5,5 +5,5 @@ version := "1.0"
 scalaVersion := "2.12.1"
 
 libraryDependencies ++= Seq(
-  "com.twitter" %% "finagle-core" % "19.11.0"
+  "com.twitter" %% "finagle-core" % "19.12.0"
 )
diff --git a/doc/src/sphinx/code/protocols/build.sbt b/doc/src/sphinx/code/protocols/build.sbt
index 315ae6a58de..c24b75497f3 100644
--- a/doc/src/sphinx/code/protocols/build.sbt
+++ b/doc/src/sphinx/code/protocols/build.sbt
@@ -5,5 +5,5 @@ version := "1.0"
 scalaVersion := "2.12.1"
 
 libraryDependencies ++= Seq(
-  "com.twitter" %% "finagle-mysql" % "19.11.0"
+  "com.twitter" %% "finagle-mysql" % "19.12.0"
 )
diff --git a/doc/src/sphinx/code/quickstart/build.sbt b/doc/src/sphinx/code/quickstart/build.sbt
index 054bcc11b4f..e81762a5de4 100644
--- a/doc/src/sphinx/code/quickstart/build.sbt
+++ b/doc/src/sphinx/code/quickstart/build.sbt
@@ -4,4 +4,4 @@ version := "1.0"
 
 scalaVersion := "2.12.1"
 
-libraryDependencies += "com.twitter" %% "finagle-http" % "19.11.0"
+libraryDependencies += "com.twitter" %% "finagle-http" % "19.12.0"
diff --git a/project/plugins.sbt b/project/plugins.sbt
index bf45fc5de08..f1711de6653 100644
--- a/project/plugins.sbt
+++ b/project/plugins.sbt
@@ -1,7 +1,7 @@
 resolvers += Classpaths.sbtPluginReleases
 resolvers += Resolver.sonatypeRepo("snapshots")
 
-val releaseVersion = "19.12.0-SNAPSHOT"
+val releaseVersion = "19.12.0"
 
 addSbtPlugin("com.twitter" % "scrooge-sbt-plugin" % releaseVersion)