diff --git a/bin/release.js b/bin/release.js
index f411b3d..93b3db5 100755
--- a/bin/release.js
+++ b/bin/release.js
@@ -2,11 +2,21 @@
 
 // Packages
 const asyncToGen = require('async-to-gen/register')
+const updateNotifier = require('update-notifier')
+
+// Ours
+const pkg = require('../package')
 
 // Support for keywords "async" and "await"
 asyncToGen({
   excludes: null
 })
 
+// Let user know if there's an update
+// This isn't important when deployed to Now
+if (!process.env.NOW) {
+  updateNotifier({pkg}).notify()
+}
+
 // Load package core with async/await support
 require('../lib')
diff --git a/lib/index.js b/lib/index.js
index f7098e2..f3d1cea 100644
--- a/lib/index.js
+++ b/lib/index.js
@@ -5,7 +5,6 @@ const semVer = require('semver')
 const inquirer = require('inquirer')
 const open = require('open')
 const taggedVersions = require('tagged-versions')
-const updateNotifier = require('update-notifier')
 
 // Ours
 const groupChanges = require('../lib/group')
@@ -16,7 +15,6 @@ const definitions = require('../lib/definitions')
 const connect = require('../lib/connect')
 const createChangelog = require('../lib/changelog')
 const handleSpinner = require('../lib/spinner')
-const pkg = require('../package')
 
 args
   .option('pre', 'Mark the release as prerelease')
@@ -45,9 +43,6 @@ const changeTypes = [
   }
 ]
 
-// Let people know when there's an update
-updateNotifier({pkg}).notify()
-
 const getReleaseURL = (release, edit = false) => {
   if (!release || !release.html_url) {
     return false