diff --git a/dev-docs/bidders/inmobi.md b/dev-docs/bidders/inmobi.md index be796ccfc0..456433b46b 100644 --- a/dev-docs/bidders/inmobi.md +++ b/dev-docs/bidders/inmobi.md @@ -21,9 +21,11 @@ For queries, write to us at ### User Sync Disclosure -InMobi has partnered with a third party, ID5, to use their ID as our primary user identifier for mobile web supply. We will also rely on ID5 IDs to handle compliance flows related to Data Subject Right requests in our systems. Hence, we require the publisher to use ID5’s sync URL for user syncing and passing the corresponding ID5 ID to InMobi in the bid request. For this purpose, we provide ID5’s sync URL in our Prebid adapter for User ID sync. Note that, InMobi has a direct contract with ID5 for consuming ID5 ID and the user sync via Prebid does not require the publisher to get into a contractual relationship with ID5. +Third-party cookie syncing helps publishers leverage their audience data, enhance targeting capabilities, and drive better ad performance. InMobi third party cookie syncing improves monetization for publishers by giving them a competitive positioning in the digital advertising ecosystem. +Ids for third parties can be synced through our pixel: `https://sync.inmobi.com/prebid?gdpr={GDPR}&gdpr_consent={GDPR_CONSENT}&us_privacy={US_PRIVACY}&redirect={RedirectURL}` . +The RedirectURL should contain uuid macro, which is {ID5UID}. -To opt out of InMobi ads on mobile web inventory or for any other requests, the user needs to visit the Opt-out page on InMobi website (). For opting out of ID5 ID entirely, the user needs to visit ID5’s opt out page: . +To opt out of InMobi ads on web inventory the user needs to visit the Opt-out page on InMobi website `https://www.inmobi.com/page/opt-out/`. ### Bid Params