Taxonomy Mappings from Content 1.0 --> 2.0, Genre Mappings, and Ad Product 2.0 --> 1.0

Taxonomies Updates:

• Updated Content Taxonomy version 3.0 to 3.1
• New Genre mapping for Podcast Genres and CTV Genres
• New mapping between Content 1.0 to Content 2.0 with Implementation Guidance
• New mapping between Ad Product 2.0 and Content 1.0
• Implementation Guidance on Migrating away from Content 1.0

Ad Product Taxonomy 2.0

New values

Unique ID	Parent ID	Name
1000	1000	Ad Safety Risk
1001		Adult Products and Services
1002		Alcohol
1488	1487	Astrology
1083	1082	Browser Extensions
1049		Cannabis
1260	1259	Casual Relationships
1363	1361	Contests
1259		Dating
1262		Debated Sensitive Social Issue
1291		Dieting and Weightloss
1084	1082	Downloadable Utilities
1263		Durable Goods
1361		Gambling
1364	1361	Give Aways
1310	1306	Multi-Level Marketing
1448		Non-Fiat Currency
1309	1306	Online surveys
1214	1123	Personal Care
1474		Politics
1487		Religion & Spirituality
1261	1259	Serious Relationships
1519		Sexual Health
1544		Tobacco
1087	1082	Toolbars
1367	1361	Virtual Betting
1576		Weapons and Ammunition

Other notable changes

• Apps moved to their respective categories (Ie. Education Apps moved to Education and Careers)
• Auto Ownership changed to Vehicles
• Retail moved to T2
• Industrials moved to T2
• Experiences and Events moved to T2
• Edible removed from CPG
• Non-edible removed from CPG
• Automotive removed from CPG
• Removal of specific furniture items
• Removal of specific hardware supplies
• Removal of life events
• Addition of metals to T1
• Removal of Software T1
• Removal of specific sporting goods equipment
• Reduced number of Tiers from 5 to 3
• Significant reduction in row count

IAB Tech Lab Taxonomies Repository

This is the first baseline release for this repo. It represents IAB Tech Lab Taxonomies as they exist as of Aug 1, 2023 with no changes.