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A/B Testing customer experiences with a data warehouse native experimentation software.

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A/B Testing Twilio with Eppo

This code is part of a tutorial which teaches you to A/B test SMS messages sent to remind users of upcoming appointments. The goal is to determine whether a change in the message could bolster user's rate of response.

The key components of this solution are shown below.

Architecture Diagram

  • A Twilio Phone Number lets you send and receive messages.
  • Studio Flow is a drag-and-drop tool to build voice and messaging applications and will be included in your Twilio account.
  • Twilio Functions is a serverless environment to host your code and is also included in your Twilio account.
  • Eppo is a warehouse-native A/B experimentation software.
  • Segment is a Customer Data Platform tool that can collect data and send it to a data warehouse.
  • BigQuery is an enterprise data warehouse.

A link to the tutorial will be added soon.

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