Win: install APM Server in Program Files directory

[inge4pres]

Motivation/summary

Update the installer script to use PROGRAMFILES placeholder.

Checklist

• Update CHANGELOG.asciidoc
• Documentation has been updated

For functional changes, consider:

• Is it observable through the addition of either logging or metrics?
• Is its use being published in telemetry to enable product improvement?
• Have system tests been added to avoid regression?

How to test these changes

• deploy APM Server installation on a Windows host
• verify the installation directory is C:\Program Files

[mergify]

This pull request does not have a backport label. Could you fix it @inge4pres? 🙏
To fixup this pull request, you need to add the backport labels for the needed
branches, such as:

• backport-7.17 is the label to automatically backport to the 7.17 branch.
• backport-8./d is the label to automatically backport to the 8./d branch. /d is the digit.
• backport-8.x is the label to automatically backport to the 8.x branch.

[mergify]

backport-8.x has been added to help with the transition to the new branch 8.x.
If you don't need it please use backport-skip label.

[kruskall]

suggestion: we should probably update the display name

[inge4pres]

Just tested this out in a fresh Windows Server VM 2022 (latest pack).
It works as intended after changing the config file, there is a small problem in the Service name which I'll create a card for.

[carsonip]

Added backport-8.16 and backport-8.17 labels. Lmk if that's not right