Refactored zerolog.ConsoleWriter to allow customization (#92)

* Added a simple benchmarking test for the ConsoleWriter
* Refactored `zerolog.ConsoleWriter` to allow customization

Closes #84

.gitignore

@@ -6,6 +6,7 @@
 # Folders
 _obj
 _test
+tmp
 
 # Architecture specific extensions/prefixes
 *.[568vq]

README.md

@@ -8,7 +8,7 @@ Zerolog's API is designed to provide both a great developer experience and stunn
 
 Uber's [zap](https://godoc.org/go.uber.org/zap) library pioneered this approach. Zerolog is taking this concept to the next level with a simpler to use API and even better performance.
 
-To keep the code base and the API simple, zerolog focuses on efficient structured logging only. Pretty logging on the console is made possible using the provided (but inefficient) `zerolog.ConsoleWriter`.
+To keep the code base and the API simple, zerolog focuses on efficient structured logging only. Pretty logging on the console is made possible using the provided (but inefficient) [`zerolog.ConsoleWriter`](#pretty-logging).
 
 ![Pretty Logging Image](pretty.png)
 
@@ -60,7 +60,7 @@ func main() {
 
 // Output: {"time":1516134303,"level":"debug","message":"hello world"}
 ```
-> Note: By default log writes to `os.Stderr`  
+> Note: By default log writes to `os.Stderr`
 > Note: The default log level for `log.Print` is *debug*
 
 ### Contextual Logging
@@ -252,14 +252,38 @@ sublogger.Info().Msg("hello world")
 
 ### Pretty logging
 
+To log a human-friendly, colorized output, use `zerolog.ConsoleWriter`:
+
 ```go
-if isConsole {
-    log.Logger = log.Output(zerolog.ConsoleWriter{Out: os.Stderr})
-}
+log.Logger = log.Output(zerolog.ConsoleWriter{Out: os.Stderr})
 
 log.Info().Str("foo", "bar").Msg("Hello world")
 
-// Output: 1494567715 |INFO| Hello world foo=bar
+// Output: 3:04PM INF Hello World foo=bar
+```
+
+To customize the configuration and formatting:
+
+```go
+output := zerolog.ConsoleWriter{Out: os.Stdout, TimeFormat: time.RFC3339}
+output.FormatLevel = func(i interface{}) string {
+    return strings.ToUpper(fmt.Sprintf("| %-6s|", i))
+}
+output.FormatMessage = func(i interface{}) string {
+    return fmt.Sprintf("***%s****", i)
+}
+output.FormatFieldName = func(i interface{}) string {
+    return fmt.Sprintf("%s:", i)
+}
+output.FormatFieldValue = func(i interface{}) string {
+    return strings.ToUpper(fmt.Sprintf("%s", i))
+}
+
+log := zerolog.New(output).With().Timestamp().Logger()
+
+log.Info().Str("foo", "bar").Msg("Hello World")
+
+// Output: 2006-01-02T15:04:05Z07:00 | INFO  | ***Hello World**** foo:BAR
 ```
 
 ### Sub dictionary