fix: typos and formatting (#671)

Co-authored-by: Arturo Silva <[email protected]>

build.washingtonpost.com/docs/resources/guides/user-education.mdx

@@ -296,7 +296,7 @@ FTUX refers to a user's initial interaction with a product or feature. The exper
 **UX writing & content design**
 
 - To create the most impactful experience, keep it as simple as possible, or consider if it's needed at all. If the goal is to teach a feature or interaction, make sure you're not leaning on the user education to fix unclear design.
-- Many people close tutorials or similar without using them. The lengthier to tutorial, the more drop-off.
+- Many people close tutorials or similar without using them. The lengthier the tutorial, the more drop-off.
 - If your user education has multiple steps, place them in order of importance to goals.
 - Consider visuals or animation to improve comprehension and engagement.
 
@@ -329,16 +329,18 @@ Support provides users with contextual information and guidance, making it easie
 **UX writing & content design**
 
 - When providing system-level information (error, confirmation, info messages, etc.), be clear, concise and helpful.
-- If it's an error, tell users what happened, why it happened, how to fix it and the next best option. See more details on writing error messages
+- If it's an error, tell users what happened, why it happened, how to fix it and the next best option.
 - Use information tooltips to add non-critical context that helps users or builds trust. For example, “Why is this AI feature here?”
-  **Semantic Color**
+
+**Semantic Color**
+
 - Use our semantic colors for error, success, signal, and warning messages. These colors reinforce visual cues and help users quickly understand the context of the communication.
 
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 ### Growth
 
-Growth helps to expand a product'''s user base by encouraging user engagement, sharing, and retention through targeted messages and incentives.
+Growth helps to expand a product's user base by encouraging user engagement, sharing, and retention through targeted messages and incentives.
 
 **Common growth experiences include:**
 
@@ -360,14 +362,16 @@ Growth helps to expand a product'''s user base by encouraging user engagement, s
 
 **UX writing & content design**
 
-- User education can be useful to show our ever-evolving offering of features. Be thoughtful if the feature you're drawing attention is actually cool and new in the user's mind. Consider if the user education will feel helpful or spammy.
-  -Make value proposition very clear.
+- User education can be useful to show our ever-evolving offering of features. Be thoughtful if the feature is actually cool and new in the user's mind. Consider if the user education will feel helpful or spammy.
+- Make value proposition very clear.
 - Understand this is an exchange. In exchange for my time, privacy or money, I will receive **\_\_\_**.
 - Keep it short.
 - Keep it simple. In general, only ask the user to make one choice at a time.
-- Have the button/CTA be the appropriate level of commitment for the step. For example, “See subscription options” might come before “Continue to payment.” Example: See Google hotel booking case study
+- Have the button/CTA be the appropriate level of commitment for the step. For example, “See subscription options” might come before “Continue to payment.” [Example: See Google hotel booking case study](https://www.directyourbookings.com/blog/marketing/convert-better-with-ux-writing-hotel-case-study-by-google/)
 - The text underneath a button is called “trigger text”. It's often used to help someone make a decision, for example “Cancel anytime.”
-  **Subscription Color**
+
+**Subscription Color**
+
 - Use our designated subscription color whenever the communication specifically addresses subscription-related topics. This ensures visual consistency and reinforces the importance of subscription messaging.
 
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